ATA’s mission

The Arabian Tourism Association is a non-profit association that aims to promote the Middle East and North Africa region as a tourist destination.

The association includes a wide variety of members, such as destinations, airlines, hotel groups, cruise lines, tour operators, receptives and many others.

Our mission is to promote and develop tourism in this area.

On behalf of all our members, we commit ourselves to :

Generate and promote content,
Provide insights, forecasts and analysis to help our members make the best decisions.
Take a leading position in the tourism market
Assist our members during crisis with our Crisis Resource Center (CRC)

Board members

**Laurent Abitbol**
President
Selectour Havas

**Valérie Boned**
President
Les Entreprises du Voyage

**Nicolas Brumelot**
President and Founder
MisterFly

**Anne Dumesnil**
Middle-East Director
Voyageurs Du Monde

**Nicolas Barbery**
Director
Bee Travel News

**Sandrine Ledru**
Associate Director
Article Onze

**Patrick J. Pourbaix**
General Director France
MSC Cruises

**Saskia Gentil**
Senior Vice President Sales – Southern Europe
Accor

**Olivier Martin-Dupray**
Co-founder
Addiction Agency

Our actions

ATA’s missions

Create a common dynamic by communicating with a single voice without distorting the specificities of each destination.
Participate in the development of their brand image and reputation.
Offer complementary actions to those already initiated to better support the travel agencies in their daily mission and to train/educate them on the destinations of the Arab world.
Unite all the players in the industry.
Educate French travellers by sweeping away their preconceived ideas, mainly due to a lack of knowledge, by breaking down clichés and finally by informing them better.

Services included in the annual membership fee

Brief presentation of each member on the website. www.arabiantourismassociation.com
Relay of members’ news on the website.
Annual interview on the ATA LinkedIn account and the website. www.linkedin.com/company/arabian-tourism-association-ata/

A bi-monthly press review on tourism news from the Arab world.
Creation of the ATA Awards.
A quarterly breakfast with a personality from the Arab world.

Operations that will require additional financial participation

We will create a “B2B day for tourism in the Arab world” around a breakfast with the press, a lunch with tour operators and airlines and an evening event for all of these actors as well as travel agents.
Creation of a B2C event in 2023.
ATA stand at IFTM TOP RESA with one or more booths per member